Having a good social media marketing strategy is more important than ever. Nowadays, blogging has become a very common thing, with more and more people jumping on the bandwagon. But whether you’re into it simply as a hobby or you’re a company owner who wants to promote services and products on a blog, chances are that you want to drive as much growth as possible for it.
One way to do so is with a blogger outreach service. But what exactly is blogger outreach? Let’s find out.
What Is Blogger Outreach?
Blogger outreach refers to the process of communicating with different industry publishers and influencers and building relationships with them in order to raise more brand awareness. Simply put, you are convincing others with very large targeted audiences to interact with your website by linking to it or talking about it.
In the last few years, this tactic has become quite common, especially as more brands arise and seek to gain publicity.
Some things that you can obtain from blogger outreach include:
- Getting more exposure and brand awareness through content
- Promoting fresh content, obtaining guest posting opportunities, and getting some fresh backlinks
- Getting your services and products promoted to large audiences
- Establishing valuable partnerships with industry influencers
How Do You Take Advantage of Blogger Outreach?
Using blogger outreach to your advantage can be great for your brand. But how do you do it? Here are some steps you should take for positive results:
- Look for Influential Bloggers
In order to have someone promote your products and services, you need to find someone with a large target audience. There are many bloggers who post content in all sorts of domains, with some focusing on a certain niche.
That being said, if you want to promote pet-related products, you should look for bloggers who focus on pet health and care.
You can look up certain keywords related to your products and services on Google and see what blogs come up. Another great thing you can do is check out AllTop for popular blogs. BuzzSumo is also useful for finding influencers.
- Create a List of Bloggers
Look for multiple influential bloggers and compile a list of eye-catching ones. Write down their name and website until you have between 20-50 bloggers. Having more bloggers ensures higher success with blogger outreach tactics.
- Look Through the Bloggers
Don’t just rely on the fact that the bloggers you’ve found are popular. Once the list is ready, you should research them. Look at how many social media followers they have, how many comments they get, and whether their engagement is constant or not.
- Start Reaching Out to Them, But Indirectly
You cannot just email the bloggers right away and expect them to accept your outreach email. Instead, you should try to get on their radar first.
Begin by following them on social media, then start liking their posts and leaving comments. Obviously, you should post valuable comments, not something quick and impersonal like “Nice!” Also, try sharing their posts on your social media.
- Contact the Bloggers
After you become an active follower, you can reach out to influential bloggers with an email. If you tell them you’re a fan of their blog and they already know you, there’s a high chance that your blogger outreach attempt will be successful.
Do you want to get started with blogger outreach and promote your products and services? Try these tips and you’ll be able to find influencers willing to help you.
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